In her new role, she will be responsible for overseeing Euro RSCG Hong Kong's daily operations and handling key clients including Pizza Hut and Sony.
Yeh, who joined Euro RSCG Hong Kong in April 2009 as director of client services, has over 15 years experience in the industry across a wide range of brands and categories.
She spent several years in Shanghai working with international brands including McDonald's and Coca Cola, returning to Hong Kong in 2005 to diversify her portfolio by focusing on local businesses such as Hang Seng Bank and mobile telecommunications company CSL.
"Barbara has played a key role in bringing new business such as the Sony Alpha camera to the agency this year, and strengthening our relationship with key clients such as Pizza Hut," said CC Tang, chairman, Euro RSCG Hong Kong.
"I look forward to her continuing to drive new business growth for the agency in Hong Kong into 2011."
