"It was time for us to consider changing our career path," said Chen. "(PFT) has a lot of local connections, but it doesn't have the people to run an advertising business, so it will be a perfect match for us."
In addition to Euro RSCG, Chen's 16-year career has included stints at Brain Advertising, Asatsu and McCann Erickson Guangming. Tou's 16-year creative history spans two agencies, Leo Burnett and Euro RSCG, 12 of them at the latter agency.