It is not known if incumbent Leo Burnett was involved in the pitch. “Leo Burnett has done an incredible job in establishing the brand but, over the years, the company has grown in size, as has its needs,” said Sachin Bhatia, co-founder and chief marketing officer, MakeMyTrip.com. “We are looking for a fresh perspective and new ideas.”
Media duties are being managed by Starcom, while online advertising and website management is being handled by Web Chutney and Nuran, a US-based agency.
“Our main objective will be to evolve the brand from a transaction-oriented product to one which focuses more on relationships,” said Suman Srivastava, CEO of Euro RSCG India.
