Su joins the agency from Yindu Advertising, an Ogilvy affiliate in Nanjing and Jiangsu, where he was managing director for the past two years.
In the past, Su has also worked at Grey, Saatchi & Saatchi and Ogilvy & Mather with Chinese brands including Nanjing Automotive Group, Suning Electrical Goods and China Mobile Jiangsu.
In the past, Su has also worked at Grey, Saatchi & Saatchi and Ogilvy & Mather with Chinese brands including Nanjing Automotive Group, Suning Electrical Goods and China Mobile Jiangsu.
At Euro RSCG, Su will manage the agency’s offices in Eastern China and will report to its North Asia chairman Joseph Wang.
His appointment is in line with the agency’s strategy to bolster its Chinese operations, which includes last year’s appointment of Dennis Wong as group managing director of Hong Kong and Southern China.
Based in Shanghai, Su will work with Euro RSCG’s key clients including Carrefour, Chivas, Ikea, Jaguar, Starbucks and Yili.
