Euro RSCG appointed AOR for six Yili dairy products

BEIJING - Euro RSCG has been rebuilding its relationship with China's dairy bohemoth Yili. After losing all accounts in 2009, the agency's Beijing and Shanghai offices have won several brand contracts this year, capped by this month's one-year project account for Chang Qing and Pureday Yoghurt.

by Jenny Chan 陳詠欣