Advertising News
Jenny Chan 陳詠欣
Nov 24, 2011

Euro RSCG appointed AOR for six Yili dairy products

BEIJING - Euro RSCG has been rebuilding its relationship with China's dairy bohemoth Yili. After losing all accounts in 2009, the agency's Beijing and Shanghai offices have won several brand contracts this year, capped by this month's one-year project account for Chang Qing and Pureday Yoghurt.

Yili has 5 product lines: liquid milk, ice cream, milk powder, yoghurt, and pure milk.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

3 Mars to switch $1.7 billion media account out of WPP

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

6 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Cannes Lions 2025: APAC winners

7 Cannes Lions 2025 APAC winners: 12 more Silver and Bronze on Day 4

Southeast’s Asia’s top 50 brands 2025

8 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

9 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

10 APAC Power List 2025: The region's most powerful brand leaders

Related Articles

The inside story of the Kamala Harris-inspired ice cream from Ben & Jerry's co-founders
Sep 15, 2024
Diana Bradley

The inside story of the Kamala Harris-inspired ice ...

Anchor claims whole milk is king in new spots
Sep 25, 2024
Ad Nut

Anchor claims whole milk is king in new spots

Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?
Aug 20, 2024
Minnie Wang

Brand Health Check: Will Yili’s meme marketing ...

Unilever will stop advertising ice-cream to children under 12
Feb 13, 2020
Simon Gwynn

Unilever will stop advertising ice-cream to ...

Just Published

TikTok commercial lead: 'We don't want to take the role of an agency'
18 hours ago
Shauna Lewis

TikTok commercial lead: 'We don't want to take the ...

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

Predictability is power, but only when business leaders use it wisely
18 hours ago
Delicia Tan

Predictability is power, but only when business ...

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

Agency Report Card 2024: PHD
The Information
19 hours ago
Staff Reporters

Agency Report Card 2024: PHD

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
19 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.