Euro RSCG will be in charge of its overall brand management and integrated creative duties, including social media for Carlsberg Green Label, Carlsberg Gold and Carlsberg Special Brew.
The win further strengthens the partnership between Euro RSCG Singapore and the beer giant since last year's festive campaign - Wish in A Bottle.
The move also marks the agency's second Carlsberg win in Asia, following their partnership in Malaysia in late 2008, which covered brand management and creative duties for Carlsberg brands, including Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew and Jacobsen.
"At Carlsberg our ambition is to build iconic brands that our consumers and partners love," said Bart Lim, General Manager, Carlsberg Singapore. "We were looking to partner with an agency who feels passionately towards our consumers as well as our brands, and was able to develop and execute creative ideas that deliver results."
Responding to the win, Matthew Fanshawe, managing director, Euro RSCG, Asia-Pacific said: "As an agency we understand what it takes to build winning brands and single-mindedness it takes to challenge the status quo. Carlsberg is a great brand to work with; they are exceptionally open to the power of creative ideas and I'm proud to be extending our relationship with them here in Singapore."
