Euro grows regional Dell share

Sources have revealed to Media that Euro RSCG has consolidated Dell's creative and media buying business for South Asia - winning the Singapore, Malaysia and Taiwan accounts and retaining its hold on the India brief. Euro has reportedly displaced incumbent Hakuhodo, following a regional review that included 10 agencies, and covered five designated regions in Asia-Pacific. (Media, March 25). Euro earlier lost the Dell business in Australia to DDB, but also retains existing accounts in China and Hong Kong.