SINGAPORE: Euro RSCG has kicked off an acquisition drive, buying a
telemarketing company, as part of a plan to increase non-advertising
income in Singapore from 10 per cent to 25 per cent by next year
end.
The agency has bought a 49 per cent stake in telemarketing firm
SmartVoice, which has offices in Singapore and Taiwan, and clients
including Singapore Telecommunications and American Express.
Euro is also negotiating to buy an independent PR company with a
regional presence.
Along with acquisitions, Euro has added to its senior head count.
They are Jennifer Boxer, previously associate creative director at
independent Sydney agency Foster Nunn Loveder, as creative director on
digital and direct, and Stephane Chabanel, previously chief executive
officer for New York web company Co Channel.com, as interactive
director. Three new creatives have also joined Euro's direct marketing
division.
Said Euro managing director, Vishnu Mohan: "The team is totally
integrated with the existing agency structure with the specific remit to
broaden the agency's creative marketing potential. I firmly believe
clients need to have one point of contact in the agency.
"That person needs to understand the multiple disciplines and draw upon
the resources of the agency."
