Euro acquisition spree to bump up non-ad revenues

<p>SINGAPORE: Euro RSCG has kicked off an acquisition drive, buying a </p><p>telemarketing company, as part of a plan to increase non-advertising </p><p>income in Singapore from 10 per cent to 25 per cent by next year </p><p>end. </p><p><BR><BR> </p><p>The agency has bought a 49 per cent stake in telemarketing firm </p><p>SmartVoice, which has offices in Singapore and Taiwan, and clients </p><p>including Singapore Telecommunications and American Express. </p><p><BR><BR> </p><p>Euro is also negotiating to buy an independent PR company with a </p><p>regional presence. </p><p><BR><BR> </p><p>Along with acquisitions, Euro has added to its senior head count. </p><p><BR><BR> </p><p>They are Jennifer Boxer, previously associate creative director at </p><p>independent Sydney agency Foster Nunn Loveder, as creative director on </p><p>digital and direct, and Stephane Chabanel, previously chief executive </p><p>officer for New York web company Co Channel.com, as interactive </p><p>director. Three new creatives have also joined Euro's direct marketing </p><p>division. </p><p><BR><BR> </p><p>Said Euro managing director, Vishnu Mohan: "The team is totally </p><p>integrated with the existing agency structure with the specific remit to </p><p>broaden the agency's creative marketing potential. I firmly believe </p><p>clients need to have one point of contact in the agency. </p><p><BR><BR> </p><p>"That person needs to understand the multiple disciplines and draw upon </p><p>the resources of the agency." </p><p><BR><BR> </p>