The multi-level agreement includes on-air presence around live matches and repeats on ESPN and Star Sports, as well as marketing and online benefits.
"The past season has seen both brands benefiting from the association of the Premier League through a multitude of exposure opportunities," said Greg Hayes, senior vice-president, advertising sales and multimedia ventures. The new season kicked off on August 16 and will feature 165 live games and more than 1,000 hours of EPL programming. There will also be a line-up of support news programming seven days a week, with predictions and pre- and post-game analysis. The station has also introduced a series of interactive elements through its other multimedia vehicles.