The new range of deals represents an almost four-fold increase on the current US$80 million contract, and came after a final round of bidding against, it is believed, Goal TV (Media, 23 October).
While the majority of rights have been acquired by ESS, IMG has acquired rights for Japan and the Indian subcontinent, while M-League will handle Thailand.
“We have shared a fruitful relationship with The Football Association and this agreement is a testament to our proven commitment to building these properties for millions of football fans in Asia,” said ESS MD Manu Sawhney.
