David Blecken
Apr 1, 2009

Esquire to close in Japan

TOKYO - US men's lifestyle title Esquire is set to cease publication in Japan next month after 22 years in operation, according to reports in the domestic press.

Esquire to close in Japan
The Hearst Corporation-owned magazine has reportedly been hit by a sharp drop in advertising revenue in the market since the onset of the global economic downturn.

Ad spend on magazines in Japan in 2008 fell by more than 11 per cent year-on-year, according to a report by Dentsu.

Esquire made its Japanese debut at the height of the ‘bubble’ economic period in 1987. It has a monthly circulation of 60,000.
Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

8 hours ago

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

8 hours ago

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

8 hours ago

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.