The agreement will see the broadcaster deliver 200 hours of coverage for the 2012 Olympic Games and 60 hours of coverage for the 2010 Winter Games.
Manu Sawhney, MD of ESPN Star Sports, said: “This is the first time that IOC has awarded the rights to a pay-TV platform across this the region and it is a testament to our commitment of reaching out to a wide audience base across Asia with the most interesting and compelling programming.”
ESPN Star Sports acquires Olympics rights
SINGAPORE - ESPN Star Sports has acquired exclusive non-standard TV rights for the cable and satellite broadcast of the International Olympic Committee's (IOC) Vancouver 2010 and London 2012 Olympic Games in 22 countries across the Indian subcontinent and Southeast Asia.
