Distributed by Asia Pacific Breweries (APB) Erdinger, which claims to be the world’s most popular wheat beer, is aiming to attract three thousand registered members known as ‘Erdinger Enthusiasts’, offering unique venues and preferred bars and restaurants where members can enjoy the beer.
The portal, erdinger.com.sg, was developed by digital shop Convertium, and will carry promotions and activities along with interesting facts and stories about the brand.
Erdinger is bottle-fermented like champagne, a process which gives Erdinger its distinct malty taste.
