Equestrio gears up for China launch

HONG KONG - High-end equestrian and lifestyle magazine Equestrio is set to launch in China today.

Firmly focused on the luxury market, Equestrio China will be a bi-monthly publication, published in English and simplified Chinese and distributed both via newsstands and to subscribers.

Swiss Media group, the Dubai and Switzerland-based publisher, will be in charge of Equestrio China, which is the fifth Equestrio title to launch since the initial publication of the Swiss version of the magazine in 2003.
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