Epson taps Gosh for Southeast Asia
Epson has awarded its Southeast Asia creative account to Gosh Advertising, following a five-way pitch that included incumbent FCB and other agencies from Singapore, India and Thailand. <br><br> Gosh will be responsible for increasing brand awareness for Epson's consumer and business segments as the printer manufacturer expands across Southeast Asia and India. <br><br> "The main objective of the pitch is to open the account to new ideas", said Charlie Loke, recently-appointed marcom manager at Epson Singapore. "We are impressed by Gosh's demonstration of the strategic thought process behind the recommendations, as well as the execution of the creative concept. It is a good fit towards what we want to achieve for building an engaging brand across borders."
