The new TVC features brand ambassadors, local comedy duo HardSoft, and featured in their first TVC last June, will run for three weeks to educate customers about the debit payment service. Creative and media planning is handled by AOR Lowe, while Golin Harris is overseeing PR.
We recorded more than 70 per cent growth in EPS EasyCash transactions in the second half of 2007, said EPS GM Raymond So. The extension to all Manning stores will meet customers’ needs for convenient and reliable payment.
The EasyCash network now covers over 1000 supermarkets and retail outlets across Hong Kong including Circle K, ParknShop, Wellcome, New World Department Store, among others.
EPS extends EasyCash offer
HONG KONG - EPS has extending its EasyCash electronic payment service in Hong Kong, striking a deal with 258 Mannings stores starting today, and launching a new campaign to promote the move.
