Energizer rolls out mascot

Energizer opted for a larger-than-life presence to get its message across in the increasingly-cluttered outdoor landscape of downtown Kuala Lumpur. The manufacturer and distributor of Energizer and Eveready batteries rolled out its mighty NRGizer mascot, who appears to give the monorail system a lift with one hand, while the other flashes the OK sign. Energizer Malaysia's managing director, Mike Foong, said: "We have been exploring ways to get more exposure for NRGizer and the monorail seemed to be a very suitable vehicle. Zenith Media handled the implementation.