Ruder Finn has worked with the airline for the past five years beginning in 2004 in Shanghai. The relationship expanded to include the brand’s management in north China after EA’s 2006 expansion into the region and now includes the management of the airline’s ongoing push into southern China and Hong Kong.
Emirates Airline and Ruder Finn will continue working together to host events and sponsorship partnerships that have included the Emirates Inaugural in Shanghai, Beijing and Guangzhou; the Arsenal Lucky Chinese Fan selection campaign and the BMW Asian Open tournaments in the past, in which Emirates was the official airline.
