Emirates narrows media pitch to two

DUBAI - Emirates has narrowed the field of its US$150 million global media pitch to two agencies, a move that sees WPP's MediaCom and Aegis Media's Carat eliminated from the review.

Omnicom's OMD and Publicis Groupe's Starcom, both incumbents on the account, will progress to a final round of presentations.

A result is believed to be imminent.

Meanwhile, Emirates has launched a BBDO-created campaign to promote its new pricing structure. Under the strapline ‘Everything is transparent’, Emirates claims to the first airline in Asia to include fuel surcharges into its airfares.

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