According to sources, the impact of Elkins’ departure on the ongoing pitch remains unclear. Elkins joined Visa in 2003, from a previous role as chairman and chief executive of FutureBrand.
The four contenders for the business – OMD, MEC, Starcom and Aegis Media - will pitch in the US for the US$650 million account during the first two weeks of November, according to a brief that calls for a particular focus on Visa’s Fifa sponsorship strategy.
Each of the agencies currently handles aspects of Visa’s global business, with OMD in charge of the Asia-Pacific account. Visa representatives did not respond to request for comment by press time.
