Retail tenants at Elements have sponsored a total of 200 luxury items for redemption by the 200 accumulated top spenders in the period from 1 October to 5 November 2008, including a Versace handbag, Valentino Rouches bag and Nespresso Crystal Coffee Machine, among others.
“Elements is rewarding its top senders unreservedly with gifts and birthday cakes to celebrate its anniversary,” says Alexis Chiu, business director, McCann-Erickson Guangming with Universal McCann as media partner
The campaign, created by with McCann-Erickson Guangming with media partner Universal McCann, is running from mid October until 16 November, with print ads and advertorials splashed across main newspapers and magazine Titles. The ads will be supported by OOH billboards, MTR ads, bus bodies and radio commercials.
