Currently handled by M&C Saatchi and Starcom, it is thought that M&C Saatchi will not defend the account. The agency, in conjunction with Starcom, PR shop Chung & Tang Communications and events firm Czar, launched the US$10 billion development in late 2005, via a thematic drive that played up the concept of “being different” (Media, 5 October).
Elements pitches advertising business
HONG KONG - The MTR Corporation has put its Elements shopping mall marketing communications business up for review, with a number of agencies expected to contend the business.
