The site www.asahi.com/ad/clients/egypttravel/ features an informative tour and photo display presenting the beauty of Egypt. The tourism organisation has partnered with twelve tour operators in Japan to create an official travel booking center for Egypt on Asahi.com. The site recommends travel activities to simplify planning for visitors as it strives to encourage package holiday bookings.
Media agency Mindshare Japan leads the promotion branding the slogan ‘Where it all begins’. The promotion is supported through online banners, print and magazine advertisements and a presence on travel portal 4Travel.jp until 30 September. Creative agency JWT and digital agency ClickNet are also involved.
The ETA is reported to have invested significantly in Japan since 2009. Since the beginning of this year, the tourism organisation has been campaigning in the country with beautiful images of Egypt featured in traditional media.
Egyptian Tourist Authority targets Japanese travellers on Asahi.com
The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese travellers to Egypt.
