Ten agencies were invited to pitch initially, but five - Creative Juice/G1, TBWA, Publicis, Spa and Dentsu - decided to withdraw after the briefing session.
According to a source, On-Going will be developing a brand campaign for EGAT to boost the company's green credentials.
According to a source, On-Going will be developing a brand campaign for EGAT to boost the company's green credentials.
EGAT has a history of pitching projects individually, and its account is divided among several agencies. Last year Lowe Thailand was handed the brief to develop its corporate image using TV and print.
EGAT owns a number of power plants across Thailand and accounts for 60 per cent of the country's energy capacity.
