Edelman adds intellectual heft

Edelman has named US-based strategist Dr Vince Breglio as regional director of intellectual capital to oversee the agency's efforts in the area, which include the annual Stakeholder Study and Trust Barometer. <BR><BR> Breglio is well known as one of the world's leading researchers, after founding Wirthlin Worldwide and working on three successful US presidential campaigns. He will continue to be based in the US, but will work for Edelman Asia-Pacific on a monthly retainer, besides making regular visits to the region. <BR><BR> "One of the key drivers of the success of our firm globally and in the region has been our unwavering focus on the development and use of intellectual capital," said Edelman regional president Alan VanderMolen (pictured).