EDB shortlists three agency pairings

SINGAPORE - The Economic Development Board (EDB) has shortlisted three creative and media agency pairings - JWT/Mindshare, Ogilvy/MEC and Publicis/Zenith - for its marketing campaign to position Singapore as a premier business hub.

The contract, which is for two years with an option to extend for another year, is for a pair of agencies to work on an integrated marketing campaign to communicate the city-state’s strengths as a business location to markets including the US, UK, France, Germany, Japan, China and India.

The Government board had called the tender in March and up to 11 agency pairings attended the initial briefing.
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