EDB selects Rocket-X for global brand brief

The Singapore Economic Development Board (EDB) has awarded its first corporate branding campaign to local agency Rocket-X, following a multi-agency tender. <BR><BR> Rocket-X will be responsible for creating a new global identity which will be adapted for each of the EDB's target industries, which range from biomedical to education. The campaign is scheduled to launch in Q3 this year. <BR><BR> Meanwhile, FCB has been awarded the creative campaign for EDB's inaugural National Award for Manufacturing Excellence, which aims to increase awareness of the local manufacturing sector.