EDB revamps global branding

Singapore's Economic Development Board (EDB) has refreshed its global branding for the first time in over five years, in a bid to attract foreign investors to the nation state. <BR><BR> Conceptualised by local shop Rocket-X, the print ads position Singapore as the only logical choice to develop one's business through a new tagline, 'Where else?'. The first rollout reaches Europe and America through titles such as BusinessWeek, IndustryWeek and Forbes, and will target India and Japan in phase two.