The campaign titled 'Movers and shakers' will targeting consumers "who are involved or interested with the current issues of today and willing to share and discuss their opinions," said Simon Squibb, MD of Fluid Design and Marketing, the agency that worked on The Economist's campaign.
"Given the huge amount of advertising out there these days, reaching people is becoming more difficult but this campaign does it effectively and strikingly."
The month-long initiative will include advertising on billboards, drink coasters and salt and pepper shakers, using a play on the 'movers and shakers' theme to reach potential readers.
