Branded taxis, trams, newsstands, wall banners and coasters will run alongside press ads in Hong Kong's more affluent districts while salt and pepper shakers marked 'movers' and 'shakers' will be planted in restaurants in Hong Kong's fashionable SoHo district (Media, 6 October).
The campaign, devised by OgilvyOne with media by MindShare, also features a Sudoko 'advergame', which come with a subscription offer and can be downloaded via WAP-enabled mobile phones by consumers in the city's SoHo area.
While rivals Time and Newsweek lost readers of late, The Economist has grown year-on-year since its Asia launch in 1986. Its circulation is currently 120,000, with a target of 180,000 in five years.
