The copy-led TVC, which was developed by OgilvyOne Hong Kong, focuses on The Economist’s special India and China technology special report, and is expected to be viewed across BBC World on mobile, along with CNN and CNBC among others.
Part of the marketing deal between The Economist and SmarTone-Vodafone will see the global news and current affairs title sponsor the first month of FoneTV subscriptions for news channels, valued at HK$18 (US$2) per subscriber.
OgilvyOne Hong Kong managing director Sean Rach said: “We’re not sure we can claim a world first, but we can claim a Hong Kong first.”
