Economic downturn knocks $67bn off top 100 global brands

LONDON - The recession has wiped $67bn off the brand value of the top 100 global brands, according to a report by Brand Finance, although value for money brands are doing well as luxury brands such as Nike suffer.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features