Economic blues chief concern of ICOM members

<p>ASIA-PACIFIC: A range of concerns from shaken consumer confidence </p><p>to spending cutbacks have been reported by members of the International </p><p>Communications Agency Network, which polled its agencies after the </p><p>September 11 attacks in the US. </p><p><BR><BR> </p><p>With ICOM agencies representing a microcosm of mid-sized independent </p><p>agencies around the world, the poll reflected strong concerns that the </p><p>terrorist attacks would delay the global economic recovery, with travel </p><p>and financial clients showing the most jitters. </p><p><BR><BR> </p><p>"Business in general has been affected by the weak global economy, which </p><p>is now worsened by the terrorist attacks," said Anthony Kang, principal </p><p>of AdGrand/ICOM Singapore. </p><p><BR><BR> </p><p>Shoishi Hoshi, international advisor of Tokyo-based Nihon Keizai </p><p>Advertising, had seen almost no change since the terrorist attacks. "But </p><p>I am concerned that the psychological effect of the terrorist attack on </p><p>consumer confidence will worsen the economic recession Japan has been </p><p>suffering from the past decade." Guillermo Garcia, Manila-based chairman </p><p>of Adformatix Inc/ICOM, noted: "A major US company wants a bigger </p><p>bottomline figure this year - as a result, a cutback in ad budget for </p><p>the remainder of the year." </p><p><BR><BR> </p>

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features