Ecological group takes print route in saving sharks

<p>A campaign for environmental charity OceaNEnvironment highlights </p><p>the conservation implications of eating shark's fin soup. </p><p><BR><BR> </p><p>The campaign for the Australian charity, by Leo Burnett Singapore, is </p><p>running in print, with outdoor also planned. It shows a spoon closing in </p><p>on a shark, to make the point that killing sharks for their fins is </p><p>dangerously depleting stocks of many species. Initially, the campaign </p><p>will focus on special-interest press, such as Asian Geographic and </p><p>diving magazines, with plans to move it into mainstream media </p><p>imminently. </p><p><BR><BR> </p><p>Burnett Singapore associate creative director Alex Shipley said: "I've </p><p>seen other advertisers who've taken the approach of telling people who </p><p>eat shark's fin soup that they're bad for doing so. But a lot of people </p><p>don't even know about the problem." </p><p><BR><BR> </p>