According to PHD Hong Kong managing director Ray Wong, the agency pitched against Ecco global incumbent Universal McCann and local incumbent ZenithOptimedia to win the account.
The seventh largest shoe brand in the world, Ecco is one of the global leaders in the ‘comfort’ shoe category, and also offers golf and running shoes.
The seventh largest shoe brand in the world, Ecco is one of the global leaders in the ‘comfort’ shoe category, and also offers golf and running shoes.
‘It’s a good brand, but in terms of awareness there is room for improvement,” said Wong. “They are looking for media efficiencies, smart negotiation and smart media selection.”
Wong added that media selection would depend on the specific product and season. “Some may use advertorial or outdoor,” he said.
