The company is hoping to tap into the social network with a soft-sell approach by offering users of the application virtual play-dough that can be 'moulded' into different products on a daily basis, said marketing director Benjamin Grubbs (pictured). Grubbs hopes the branded application will help raise awareness of the Hong Kong site as a destination for cross-border trading, and he also wants it to be "colourful and fun".
The launch of the application, developed by OgilvyOne Hong Kong, comes soon after the launch of eBay Hong Kong's English-language site, which functions as a key portal for buyers and sellers of goods in and out of the territory.
