TAIPEI: A full year after the pitch, J. Walter Thompson has snagged
one of Taiwan's most sought-after accounts, Eastern Broadband
Telecom.
JWT was one of four agencies in the April 2000 pitch, which also
included McCann, Ogilvy & Mather and Bates.
T. J. Wang, client service director of JWT Taiwan, said: "Back then,
they chose McCann. Now they have decided to use JWT as the second
agency."
Explaining the delay in JWT's appointment, T. K. Huang, marketing
communications director of Eastern Broadband Telecom, linked this to the
many products the company will be launching.
He said JWT has been appointed on a project basis and will begin with
IDD services. McCann's contract is expected to run until July 31. The
agency will retain existing leased line data services and image
advertising.
Eastern Broadband is one of four Taiwan companies to receive a licence
as a fixed line operator since last March.
The others are Chunghua Telecom, Taiwan Fixed Network and NCIC, now
renamed Sparc. The four have been licensed to provide a voice and data
services, except mobile phone services.
