East vs West, good vs bad: Dissecting 'glocalisation' in branding

SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Tom Doctoroff, Mythili Chandrasekar, and Jordan Price from JWT sat down with the agency's clients Leanne Cutts from Kraft Foods and Rex Wong from Anheuser-Busch InBev to ask how much gravitas the cultural gap between the East and West has on branding.

by Jenny Chan 陳詠欣

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