Previously, the account was handled in-house.
“We won the business without a pitch but after presenting our credentials, competitive analysis and understanding of its business,” said Ray Wong, MD of PHD Hong Kong.
“We will work with its in-house creative department on its upcoming integrated media buying campaigns, to look at crossover media opportunities with their different offerings and our other clients,” he added.
“We won the business without a pitch but after presenting our credentials, competitive analysis and understanding of its business,” said Ray Wong, MD of PHD Hong Kong.
“We will work with its in-house creative department on its upcoming integrated media buying campaigns, to look at crossover media opportunities with their different offerings and our other clients,” he added.
