The campaign also won Gold in the Integrated category, and was one of two recipients of the contest’s inaugural Green Spike, awarded in recognition of outstanding creative innovation in promoting environmental issues.
A total of six Golds, 39 Silvers and 64 Bronzes were handed out. Thai and Singaporean contenders received the highest overall number of awards - 20 and 18 respectively, while Ogilvy emerged as the most highly awarded agency, receiving a total of 17 Spikes comprising one Gold, 5 Silver, and 11 Bronze.
A total of six Golds, 39 Silvers and 64 Bronzes were handed out. Thai and Singaporean contenders received the highest overall number of awards - 20 and 18 respectively, while Ogilvy emerged as the most highly awarded agency, receiving a total of 17 Spikes comprising one Gold, 5 Silver, and 11 Bronze.
Next year’s Spikes will be staged in Bali between 22 to 24 April, 2009.
