The initiative calls for advertising and media agencies to encourage their clients to promote Earth Hour by including the Earth Hour brand in their campaigns and programmes between 1 February and 29 March 2008.
Two awards are also being launched to find the best creative work and staff who promote The Earth Hour Advertising Partnership. A trip to Cannes awaits the winners whose work will then be judged by an international panel.
Two awards are also being launched to find the best creative work and staff who promote The Earth Hour Advertising Partnership. A trip to Cannes awaits the winners whose work will then be judged by an international panel.
The first Earth Hour event saw energy usage in Sydney fall by 10.2 per cent after residents and businesses turned out their lights. This was equivalent to 25 tonnes of carbon dioxide emissions.
