The 300 million baht (US$96 million) international business will be contested by McCann Erickson and Leo Burnett. Lowe withdrew, as the client would not allow more than one agency from the same holding company (IPG) to compete.
However, Leo Burnett is also lining up for the 30 million baht domestic account with Publicis Groupe sibling Saatchi & Saatchi.
However, Leo Burnett is also lining up for the 30 million baht domestic account with Publicis Groupe sibling Saatchi & Saatchi.
Fareast DDB is also in the running.
The review has been “nightmarish”, according to one competing agency source.
