HONG KONG: Dentsu Young & Rubicam has promoted its regional account
managing director Luca Valdrighi to general manager of its Hong Kong
office.
Valdrighi was until recently the Singapore-based head of the Ericsson
account, which is now with Bartle Bogle Hegarty. He has been with Y&R
Italy since 1985, and has since developed international campaigns for a
range of clients including Colgate-Palmolive and Kodak.
Peter Steigrad, chairman of DY&R, said the appointment of Valdrighi with
his international experience highlighted the vital role the Hong Kong
agency plays in the DY&R and Y&R global network.
"Outstanding people are the key to helping our clients' brands grow in
this tough environment. Luca's experience with Y&R and DY&R is a big
plus for our clients and for us," he added.