DY&R cuts Nike ties after Patel resigns as chief

<p>SINGAPORE: Nike Southeast Asia general manager Satyen Patel has </p><p>left the sports apparel company amid a management shake-up, which has </p><p>sparked an agency review. </p><p><BR><BR> </p><p>Incumbent Dentsu Young & Rubicam, which held the brief for the past four </p><p>years, will not re-pitch. It said the account was small because it </p><p>mainly involved adapting overseas work created by Nike's US agency, </p><p>Wieden & Kennedy (W&K). DY&R said it had tried to increase the amount of </p><p>local creative work, but to no avail. </p><p><BR><BR> </p><p>It also discovered that following the shake-up, Katherine Ng, Nike </p><p>Southeast Asia marketing director, had started talking to other agencies </p><p>- Batey Ads, Ogilvy & Mather and M&C Saatchi -about handling the </p><p>account. </p><p><BR><BR> </p><p>The brief covers advertising for Singapore, Indonesia, Malaysia, Brunei, </p><p>India, Philippines, Pakistan and Thailand. "We are looking at our </p><p>options and will be appointing a new agency in the near future," said </p><p>Ng, adding that W&K will have no input in the decision. Nike has yet to </p><p>name a new GM. </p><p><BR><BR> </p>

by | 07/06/2001