DW-TV Asia+ launches campaign amid SEA expansion

SINGAPORE - Deutsche Welle has launched a series of TVCs and a print campaign to promote its DW-TV ASIA+ channel in the region.

The “Experience Europe with DW-TV-Asia+” campaign features four testimonial spots from professionals in Jakarta, Vietnam and Hong Kong.

All four talents correspond with key programming titles on the channel including “euromaxx”, a daily lifestyle magazine showing facets of European living and glamour, “arts.21” for the best seat in the house on European and international cultural scenes, “in good shape” for tips on healthy lifestyle and “In Focus” that offers documentaries covering a wide range of interesting topics.

In addition, the German broadcaster is launching “Velo Taxi”, a marketing platform in the form of a form of rickshaw, that will enable viewers an environmentally friendly ride around.

Watch the ads