"Perfect Relations also handles PR for some of our suppliers and we also got references in favour of them," said Atul Ahuja, Flemingo's director, of the appointment.
Risha Dhingra, senior manager, Perfect Relations, will head the brief. The development follows Flemingo's decision to set up four duty-free shops at the New Delhi airport this year.
Risha Dhingra, senior manager, Perfect Relations, will head the brief. The development follows Flemingo's decision to set up four duty-free shops at the New Delhi airport this year.
"The brief to Perfect Relations is to create awareness about our operations, convenience and deals or free goods which one can get while buying goods from Flemingo," said Ahuja. "There are industry issues which need to be highlighted as well. For instance, there is no uniform policy and one has to lobby state Governments separately (for operations). There are different hurdles at various stages, so there is a need for proper regulation,"
Bobby Kewalramani, Perfect's CEO, said: "The Government will have to take into account the value of duty free shops, as they not only add to the shopping experience but also enhance perception about the destination from a tourism perspective."