Dutt resurfaces at Fortune in London

<p>HONG KONG: Forbes Global's former director of marketing and </p><p>research, Prashun Dutt, has jumped ship to Time-Life International as </p><p>marketing director of Fortune. </p><p><BR><BR> </p><p>In his London-based position, Dutt will provide marketing and research </p><p>support, in addition to developing and implementing promotions and </p><p>strategic programmes to drive advertising sales in Europe, the Middle </p><p>East and Africa. </p><p><BR><BR> </p><p>Dutt said: "AOL Time Warner is one of the biggest companies in the world </p><p>so when the opportunity to work here presented itself I had to really </p><p>consider it. The other consideration was the fact that I am tired of </p><p>catching trans-continental flights every other week. I want to settle </p><p>down." </p><p><BR><BR> </p><p>He added that he will still have to make international flights with </p><p>Fortune, but "not as much as before". Dutt said that his main challenge </p><p>now is to help grow Fortune in Europe, the Middle East and Africa in </p><p>brand and revenue terms. </p><p><BR><BR> </p><p>A former media director, Dutt brings two decades of experience in </p><p>planning and marketing functions to Fortune. He spent some 14 years with </p><p>multinational agencies such as J. Walter Thompson, McCann-Erickson, and </p><p>Ogilvy & Mather before making the jump into publishing in the mid-90s as </p><p>corporate marketing director of Times Publishing Corporation, based in </p><p>Hong Kong. </p><p><BR><BR> </p><p>In his most recent job with Forbes Inc, Dutt set up the marketing and </p><p>research functions for Forbes Global in Asia and Europe. His position at </p><p>Forbes Global has been taken up by Christina Chia, who was previously </p><p>the vice-president of Prism, the multimedia marketing unit of Singapore </p><p>Press Holdings. </p><p><BR><BR> </p><p>Dutt said his new job is similar to what he was doing at Forbes Global - </p><p>media research analyst and marketing strategist - but he said the </p><p>difference is that he is now part of a bigger organisation and that the </p><p>posting is London-based. </p><p><BR><BR> </p><p>"Travel aside, there are definitely greater challenges here and I have </p><p>to say that London is a global centre of commerce, which makes things </p><p>doubly exciting," he said. </p><p><BR><BR> </p>