Dutch Lady celebrates World Milk Day with Nutri bus

KUALA LUMPUR - Milk brand Dutch Lady will celebrate the second World Milk Day in Malaysia on 31 May with the launch of NutriBus, a mobile outreach programme to promote the goodness of milk in rural communities.

NutriBus was created by Dutch Lady Malaysia, with the strategic input of the Nutrition Society of Malaysia (NSM), after learning that nutrition knowledge among parents and caregivers is inconsistent. 

Hans Laarakker, managing director, Dutch Lady Milk Industries Malaysia Berhad, said: “As the country’s leading milk brand and a household name in Malaysia we are taking the lead to raise awareness and educate Malaysians on the nutritional value and benefits of milk for the whole family – children, teenagers, adults and the elderly. 

Last year, Dutch Lady distributed 50,000 milk packets as part of its World Milk Day celebrations.

NutriBus will be officially launched on 31 May and visitors of the bus will learn about their body mass index (BMI) as well as gather information on proper nutrition through the many interactive games and charts on board.